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Know what visitors did, not just how many.

Pages, clicks, scroll depth, funnels and session replay for your website.

Try it free for 14 days, no card needed.

Trusted by 13 websites · 97,000+ events recorded

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The WebMetric overview: visitors, sessions, page views, average duration and bounce rate, above a trend chart and a table of top pages.The WebMetric overview: visitors, sessions, page views, average duration and bounce rate, above a trend chart and a table of top pages.
What it answers

Counting visits is the easy part.

Heatmaps

Where they click, and how far they get

Clicks are tied to elements, not coordinates, so a redesign keeps the history.

A click-density map beside a list of the most-clicked buttons and links, named by their labels.A click-density map beside a list of the most-clicked buttons and links, named by their labels.
Funnels

Which step is leaking

Build one from events you already send. Change the window and it recomputes against history.

A three-step funnel showing sessions entering, the drop-off between each step, and the overall conversion rate.A three-step funnel showing sessions entering, the drop-off between each step, and the overall conversion rate.
Session replay

Why that one person gave up

Replay rebuilds each session from the page, not from video. You see the hesitation, the retry, the field they gave up on.

What one replay showed
Rage clicks
on Apply coupon
Error
Code not recognised
Stuck on
Shipping options
Left from
/checkout
Privacy

Privacy is the implementation, not the policy.

  • No cookies, no browser storage

    Visitors are counted with a hash whose secret changes every half-year.

  • Do Not Track and GPC honoured

    A visitor sending either signal is not recorded.

  • Masked before capture

    Form fields are masked in the browser, before anything is sent.

Pricing

You pay for seats and volume. Nothing else is held back.

Billing period
  • Free trial

    $0for 14 days

    Events / month
    100,000
    Seats
    3
    Projects
    1
    History
    3 months
    Heatmap pages
    25
    Funnels
    3
    Recordings / month
    100
    Read API
    Not included
    Audit log export
    Not included
    AI questions / month
    50
    Support
    Email
  • Starter

    $7 /mo

    Events / month
    250,000
    Seats
    5
    Projects
    3
    History
    6 months
    Heatmap pages
    100
    Funnels
    10
    Recordings / month
    1,000
    Read API
    Not included
    Audit log export
    Not included
    AI questions / month
    100
    Support
    Email
  • Growth

    $29 /mo

    Events / month
    1,000,000
    Seats
    10
    Projects
    10
    History
    12 months
    Heatmap pages
    Unlimited
    Funnels
    Unlimited
    Recordings / month
    10,000
    Read API
    Yes
    Audit log export
    Yes
    AI questions / month
    500
    Support
    Priority
  • Enterprise

    Custom

    Events / month
    Unlimited
    Seats
    Unlimited
    Projects
    Unlimited
    History
    2 years
    Heatmap pages
    Unlimited
    Funnels
    Unlimited
    Recordings / month
    Unlimited
    Read API
    Yes
    Audit log export
    Yes
    AI questions / month
    Unlimited
    Support
    Dedicated
Questions

What people ask before they install.

The trial lasts 14 days. No card is needed, and nothing is charged during it.

Your site keeps being recorded, within the free trial’s limits. To see that data, including reports and exports, choose a plan. Data you already collected is kept for its retention period.

Add one script tag to the head of every page, or install the npm package. Single-page apps are covered: each route change counts as a page view. The install guides cover WordPress, Shopify, Next.js and more.

WebMetric sets no cookies and writes nothing to your visitors’ devices. Whether you need a banner depends on where you and your visitors are and what else your site runs, so ask your legal adviser. To wait for consent anyway, use consent mode.

In the European Union. Analytics, recordings and account data are all kept on our own server, in a data centre there.

No. The address is used in memory to work out the visitor’s country, region and city, then discarded. No database column holds one.

Questions about your site in plain words: its visitors, pages, sources and funnels. It answers from your site’s statistics. The plan table shows which plans include it and how many questions a month each one allows.

Yes. An admin changes the plan in Settings. Paid plans renew automatically, and you can cancel at any time and keep your plan until the period you paid for ends. The refund policy explains refunds.

Install it in a minute. See events in seconds.

Read the quickstart